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The Toy Book Chats with Sherry Gunther-Shugarman, CEO, Popstar Club
I recently had the opportunity to chat with Sherry Gunther-Shugarman, CEO of Popstar Club, which is the manufacturer of the fresh, new doll line, The Beatrix Girls. Sherry gave me an overview of what...
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Warner Bros., DC Entertainment, and Mattel Unveil New All-Girl Superhero...
This fall, DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products, and Mattel will launch DC Super Hero Girls, a new universe of female-dominated superheroes and villains. The new...
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Mattel Rocks the Vote with the Barbie 2020 Campaign Team
Source: Mattel Barbie is throwing her hat in the ring for the 2020 presidential election. Mattel unveiled the Barbie 2020 Campaign Team today, a doll set and a full marketing program that highlights...
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